Research & Publication

Visualising Destination City


Produced in collaboration with the City of London Corporation, CPA has released a new report – Visualising Destination City. The paper sets out how the City’s real estate industry, business community and the City Corporation can deliver on its Destination City vision.

Introduced by the City Corporation’s Policy and Resources Committee Chairman Chris Hayward, Destination City will reposition the Square Mile as a dynamic and attractive destination for the future; making the City a more accessible, more open and a more welcoming place for all.

The report features a series of five thought pieces from key stakeholders, partners and industry leaders on what Destination City means to those across the Square Mile, including Deborah Saunt (CPA Board and Director, DSDHA), Roy McGowan (CPA Board and Managing Director, Momentum Transport), Sharon Ament (Director, Museum of London), Will Gompertz (Former Artistic Director, Barbican and Director, Sir John Soane’s Museum) and Ruth Duston (Founder and CEO, Primera).

To deliver on the City Corporation’s ambitious Destination City vision, CPA sees the following recommendations as crucial:

  1. Invest in public realm to transform streetscapes, create welcoming places and spaces and drive active travel.
  2. Release Community Infrastructure Levy (CIL) and other public funds at scale and at pace to bring the Destination City vision to life on the ground.
  3. Make it easier and quicker for internal and external groups to bid for funds to deliver public realm improvements.
  4. Open up the riverside and activate this key route as a priority to draw visitors from the more successful Southbank.
Read the full report here

Further reading

Read: Response to St Pauls Gyratory consultation

Read: Response to Pedestrian Priority Streets Consultation